As a keynote and motivational speaker, I need to market myself as any business does. Search engine optimization, social media, blogs, showcase events, trade shows, and writing books are just a few ways to promote me as a speaker. Many of my bookings come from repeat clients and referrals. When this is the case it is usually a pretty easy decision for them to book me as they know me from a past experience or I have been referred by a trusted friend or colleague. In the case of someone who finds me through a Google search or from a speakers bureau, they do not know me from the next speaker.
In today’s world, you have access to so many talented speakers with great stories and messages. I may be considered an adventure-based motivational speaker or a team-building speaker and there are many speakers that can fit into the same category.
So how do you know who is the right speaker for your event? A speaker’s bio will give you your first insights into who they are, their values, their story, their vision, their mission and so on. How do they differentiate themselves from others? For me, I differentiate myself with my mix of adventure and my occupation as a team building trainer for corporations and universities. I am able to bring the adventure world and the academic world together as few can.
In the speaking world, however, a great bio will only get you so far as the person seeking to hire you wants and needs to know how you perform. What is your stage presence, your energy level, and how do you deliver your message? This is where the video sample comes in. A video sample is a critical tool for marketing and booking a speaker.
As a new speaker, a great video is hard to come by, but as you get more experience and deliver more presentations you will have access to some pretty amazing footage. Some speakers go to a studio and talk on a green screen, but I have never been comfortable with this and I have gathered video clips from many presentations over the years, but I was always looking for the great clip and now I think I have found it.
In January of 2016, I was asked to speak at the Hard Rock Resort in Mexico for a leading banking institution. The audience was huge and the screen was enormous. This was no 8×8 meeting room screen. This was an LED screen 50-feet tall and 150-feet long. The resolution was incredible and every one of my slides, photos, and the video popped like never before. It was an amazing event and I was fortunate to receive a copy of my presentation.