by Scott Kress | Dec 7, 2017 | Keynote Speaker, Team Building
As a keynote and motivational speaker, I need to market myself as any business does. Search engine optimization, social media, blogs, showcase events, trade shows, and writing books are just a few ways to promote me as a speaker. Many of my bookings come from repeat clients and referrals. When this is the case it is usually a pretty easy decision for them to book me as they know me from a past experience or I have been referred by a trusted friend or colleague. In the case of someone who finds me through a Google search or from a speakers bureau, they do not know me from the next speaker. In today’s world, you have access to so many talented speakers with great stories and messages. I may be considered an adventure based motivational speaker or a team building speaker and there are many speakers that can fit into the same category. So how do you know who is the right speaker for your event? A speaker’s bio will give you your first insights into who they are, their values, their story, their vision, their mission and so on. How do they differentiate themselves from others? For me, I differentiate myself with my mix of adventure and my occupation as a team building trainer for corporations and universities. I am able to bring the adventure world and the academic world together like few can. In the speaking world, however, a great bio will only get you so far as the person seeking to hire you wants and needs to know how you perform. What is your stage...
